Up
in the lofty Blue Mountains of eastern Jamaica,
where daybreak must sift through the early morning
mist, lies Mavis Bank, a small rural town. This is
the site of Jamaica's exalted "black gold", the home
of the Mavis Bank Central Factory, the domain of the
world's beloved Blue Mountain Coffee, JABLUM.
The Mavis Bank Factory was built on just five acres
of land in 1923, when Victor C. Munn, an English
planter and processor, established what would become
a family business for generations. But the origin of
Blue Mountain Coffee dates further back to the early
18th century when, in 1728, a few precious Arabica
coffee seedlings were brought from Hispanola by the
British Governor in Jamaica. This gave birth to
coffee cultivation on the island, but its subsequent
extraordinary growth could be attributed to the
diligence of Haitian coffee growers who fled their
island during its 1790 revolutions, and the
enterprise of newly freed Jamaican slaves who
retreated to the quiet of the Mountains to start new
lives. The latter, now free to cultivate crops on
their own lands, immediately claimed their share of
the coffee trade. One thing had become clear to
those who settled in this area- the coffee berry
grown in the Blue Mountains was unlike any other.
The Blue Mountains slowly became the focal point of
those who began to take notice of the unique special
qualities of the coffee produced there. Indeed, the
dedicated farmers who cultivated the coffee berry
boast of a long lineage between their families and
the JABLUM's Blue Mountain Coffee.
Mavis Bank remains a place where time seems to stand
still. It is a corner of the world where modern
conveniences sit quietly amid unspoiled terrain,
where simple sounds and the slightest temperature
changes are amplified. Favoured by the ultimate
combination of the ideal altitude, mineral-rich
soil, gentle cloud cover, mountain shade and ample
sunlight, the berry grown in the Blue Mountains
takes longer than others to mature. More time, some
claim, for its rich flavour and aroma to develop.
More time, others argue, for its signature character
to evolve.
Coffee aficionados agree- the JABLUM taste is
wonderfully exotic- a balanced medley of fleeting
richness, sweetness and tempered acidity. But it is
the lingering experience, the haunting aftertaste
that still defies description.
JABLUM's coffee experience, after all, has been
cradled in well-guarded tradition for generations.
Today, JABLUM coffee maintains its rank as the
world's most sought-after coffee...
The Coffee Experience Beyond Compare!
